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"Doktorskaya.Ru" - "national brand" of sausages.

D. N. A. Branding developed the visual identity and label design brand TM "Doktorskaya.Ru" sausages.

Brand is positioned as regional corresponding requirements of the market (medium-segment).

The main creators task - to reveal the design and naming the potential to stand out among the competitive environment.
Creators have found a solution - to create eclectic familiar images of the target audience "quality mark" and "mouse".
This solution is designed to generate confidence in the quality of the product and highlight its relevance.

At the client's view of the task it was complete. Design has turned friendly, easily readable and bright, but at the same time, in the style of "national brand".